August 2013
Beginner
288 pages
6h 44m
English
Content preview from Disciplined Entrepreneurship: 24 Steps to a Successful StartupBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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STEP 9
Identify Your Next 10 Customers
IN THIS STEP, YOU WILL:
- Identify at least 10 potential customers, besides your Persona, who fit the End User Profile.
- Contact them to validate their similarity to your Persona, and their willingness to buy your product.
Explicitly identifying the next 10 customers after the Persona increases your level of confidence that you are on the right path and may also help you refine earlier steps.
While it is important to identify and develop a Persona to represent your end users, you must also be sure to identify other potential customers to ensure your product's success. This will dramatically increase your confidence that you have identified a scalable opportunity, not just a one-customer solution, as well as your credibility.
One potential danger of focusing solely on your Persona is that you could build your business to be too specific, focused only on the Persona without the ability to sell to other customers. If the Persona is done correctly, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.