Disciplined Entrepreneurship, 2nd Edition

STEP 6Full Life Cycle Use Case

In This Step, You Will:

• Describe in detail how your Persona realizes they have a problem/opportunity, finds out about possible solutions, analyzes those solutions, acquires one, uses it, gets value from it, pays for it, buys more, and tells others about it.
• Start to understand the full context of the opportunity you are helping your customer realize.

Building a Full Life Cycle Use Case further focuses the discussion on what specifically your product will do for your customer—and what your customer will do with it.

Why This Step, and Why Now?

The Full Life Cycle Use Case provides rich context and perspective on what the opportunity is with your target customer. This valuable information will form the basis for future steps and also help the team understand potential barriers to adoption from a sales/customer acquisition perspective. You can do it now because you now have the Persona identified and developed. With the Persona, you can now efficiently and effectively do the PMR required to complete this step, which represents a first draft since you still have much to learn about the use case. You will iterate on it starting in Step 9, Identify Your Next 10 Customers.

Let's Get Started

Now that you have assembled great specificity about ...