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Disciplined Entrepreneurship, 2nd Edition
book

Disciplined Entrepreneurship, 2nd Edition

by Bill Aulet
April 2024
Beginner to intermediate content levelBeginner to intermediate
400 pages
10h 44m
English
Wiley
Audiobook available
Content preview from Disciplined Entrepreneurship, 2nd Edition

STEP 9Identify Your Next 10 Customers

A diagrammatic representation of the chart represents eight,  nine, and ten. Number nine is highlighted.

In This Step, You Will:

  • Create a list of the next 10 potential end user customers in your Beachhead Market after the Persona who closely fit the End User Profile.
  • Engage them in a dialogue on your plans and validate or invalidate the work you have done so far.
A diagrammatic representation of the identifying the next ten customers. Several persons holding a card mentioning the dollar symbol.

Explicitly identifying the Next 10 Customers after the Persona increases your level of confidence that you are on the right path and they will be invaluable to refining the steps completed so far.

Why This Step, and Why Now?

To date, you will have made a first draft of three crucial elements of your plan (Full Life Cycle Use Case, High‐Level Product Specification, Quantified Value Proposition) based on the input of one person, the Persona. This step follows those steps because you will now do a deeper dive to refine those steps with 10 more real target customers, grounded in your work in the market realities—and you will dramatically reduce the risk of building a product that no one wants.

Let's Get Started

One danger of focusing solely on your Persona is that you could build your business to be too specific, thus limiting your ability to sell to others in your target market. If the Persona is done correctly, this will not happen, but your Persona will not be perfect.

This ...

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Publisher Resources

ISBN: 9781394222513Purchase Link