April 2024
Beginner to intermediate
400 pages
10h 44m
English
Designing at least a first‐draft plan for an effective, efficient, scalable, and adjustable revenue engine is your next key decision.
Since I originally published this book, there have been significant changes in entrepreneurial sales. As such, the title of this step is updated from previous editions to be more specific based on rapidly advancing technology, and techniques in this area. You will also notice a subtle but important tone change in now calling this “revenue,” which is more expansive than “sales.” This is an important mindset change.
To acquire customers for your product, you will need a sales and marketing strategy. ...