Disciplined Entrepreneurship Startup Tactics

STAGE 2Market Testing

With your venture's foundations now established through goal setting and startup systems, you are prepared to pursue market testing. Market testing helps you validate not just that your hypothesized target customer wants your quantified value proposition, but also helps you actually refine your End User Profile, Persona, Full Life Cycle Use Case, Quantified Value Proposition, and High-Level Product Specification.

Market testing begins with a continuation of any market research you've already begun. A combination of brief secondary market research and extensive primary market research will position you with relevant knowledge about the market in which you are going to test. This knowledge will help you design the most insightful tests that produce unique insights others don't have access to. Following market research comes the development of startup assets. These assets are digital and lightweight. They include, but are not limited to, a simple website, logo, and any graphics or videos that clearly and concisely communicate the value your venture proposes to provide.

These assets are then put to the test in the real world. ...