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Disciplined Entrepreneurship Workbook by Bill Aulet

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INDEX

A

  • A/B testing: primary market research using    set pricing and use of. See also Test Key Assumptions step
  • Acquisition. See Customer acquisition
  • Advertising business model
  • Agreement on the Beachhead Market Selection Worksheet
  • Airbnb
  • Alba, Jessica
  • Amazon: Beachhead Market of    Jeff Bezos’s use of empty chair customer representation at    low COCA maintained by    Windows of Opportunity and Triggers application by
  • Amie Street
  • Apple: Beachhead Market of    competitive positioning by
  • Ardrey, Jillian
  • Ariely, Dan
  • Assumptions: Identify Key Assumptions step    Test Key Assumptions step
  • Automobile companies: identify business model of    paying customers acquisition by
  • Axis to Measure Value Proposition Worksheet

B

  • B2B Process to Acquire a Paying Customer
  • Bain & Company
  • Beachhead Markets: brainstorming to identify    building End User Profile for the    description of a    estimating TAM (Total Addressable Market) for the    narrowing your potential    primary market research and Market Segmentation Matrix Version 1.0 on    Product Plan development for    Profile the Persona for the    selecting a    Top Target Markets to Consider for My Startup form    World War II example of
  • Beehive student project: Identify Key Assumptions step on the    Test Key Assumptions step on the
  • Bezos, Jeff
  • Bias: confirmation    selection    social acceptability
  • Blank, Steve
  • Blogs
  • Bottom-Up TAM analysis: Bottom-Up TAM Analysis Worksheet    description of
  • Brainstorming: Idea/Technology    key points ...

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