Look at your product, versus your Persona’s alternative options, through the lens of the Persona’s top two priorities.
Customers don’t really care about your Core. What they care about are the unique benefits to them in the areas they are most concerned about. Now that you have identified your Core, you can leverage it and your value proposition to demonstrate whether your product truly represents a breakthrough in the customer’s mind.
This step spends some time thinking about your competition, but not too much. Often, entrepreneurs spend far too much time on competitors at the expense of focusing on their target customer—especially when they start doing feature-by-feature comparisons with their competitors. Remember, customers don’t care about features; they care about benefits!
You must know the major competitors, especially that ...