MEDIA INTERVIEWS
Media is the way to reach broad audiences. Many corporate leaders are afraid of media, but they shouldn’t be. If you know what you’re doing, interviews are an excellent way to raise your profile and build your brand.
The media are interested in issues and trends. Instead of waiting for the call from them, why not have your team pitch high-interest topics? Position yourself as an expert. By doing that, you control the conversation. Be the one out in front. That is part of your role as CEO or leader of your organization. Taking positions in the media definitely builds your brand.
Bob Kelly, CEO of BNY Mellon, was invited in 2009 to come to the White House with other financial executives. It was in the midst of the fallout from ...
Get Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
