REINVENTION
Leaders also become known for reinventing the institutions they lead by looking at what needs to be done. Here are examples from the past and present of leaders whose brands are defined by reinvention.
Lou Gerstner, International Business Machines—Elephants Can Dance
Gerstner came to the International Business Machines (IBM) Company by way of American Express and RJR Nabisco, taking the helm at a time when the once-mighty company was gasping for air. No one thought that the core mainframe business would survive. The management team was disbanding and rebranding businesses as “Baby Blues,” a term that described the companies that would be spun off in the reorganization.”
Gerstner put a stop to that and created a plan to revitalize ...
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