Video description
The gaming industry, and the entertainment industry as a whole, is a relentless battle for the human attention span. From acquiring the “right” audience to providing the “right” content, a game’s success hinges on identifying what is “right” better than your competition. Applying proper research techniques, identifying opportunities within this research, and devising smarter delivery systems to users require constant evolution in technology and methodology. In this talk, I will discuss how Zynga’s data science team has risen to this challenge, incorporating interdisciplinary techniques to fit the needs of our live-game operations.
Table of contents
Product information
- Title: Discovering What Our Players Will Thank Us For
- Author(s):
- Release date: March 2020
- Publisher(s): Data Science Salon
- ISBN: 00000NPDNGEBZJI
You might also like
audiobook
Collective Genius
You might think the key to innovation is attracting exceptional creative talent. Or making the right …
audiobook
Farther, Faster, and Far Less Drama
Everyone wishes life could be simpler in this fast-paced world, but that often feels impossible. It …
video
New Frontiers in ML driven Customer Intelligence
Seemit Sheth – Head of Data Science at Capital One Micah Price – Principal Associate Data …
audiobook
Exposing Pay
Pay equity has become a hot topic in recent years with pay transparency viewed as an …
