CHAPTER FIVE
Designing the Business Model Architecture
We ended the last part of the book by framing the results a particular initiative would have to deliver in order to be considered successful in the corporate portfolio. In this chapter, we show you how a specific project can be evaluated within this overall strategic framework. We’ll cover four key ideas: (1) establishing the viability of a business, given corporate requirements; (2) analyzing the unit of business; (3) analyzing the nearest competitive offer; and (4) identifying subsequent key metrics. The idea is that very early on, you need to get extremely practical and real about the proposed business as a business (and not just as a cool idea).
You need to develop such an architecture ...
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