CHAPTER NINE
Implementing Discovery-Driven Growth
We thought it would be illuminating to share some real-world examples of why some companies decided to adopt discovery-driven growth and how they implemented it. This chapter shows you the variety of approaches several firms have taken and lays out lessons learned from their experiences. These examples may help you put together your own best approach to DDG. They should also help make your implementation effort go more smoothly and help you sustain the discovery-driven mindset.
DDG is a process that has implications for corporate-level leadership, as the shaded area of our road map suggests.
What Makes a Company Open to Adopting Discovery-Driven Growth?
It is axiomatic that before change can ...
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