11. Promoting Your Blog

Launching a blog is bracing. Waiting for visitors can be, well, awkward. You may have polished and tweaked your debut to a Pulitzer gleam, but if no one visits your pages, it’s easy to lose heart. There are strategies that can help raise the profile of just about any blog. There are no silver bullets, and most of the techniques require a bit of work and testing, but an honest desire to be discovered and a basic understanding about how blogs are interconnected will go a long way toward earning you a viable spot on the Blogistani map.

Emulating the Giants

While most of us can never hope to match the popularity of the top-ranked blogs, there is still much we can learn from the giants. BoingBoing (boingboing.net) is consistently ...

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