Chapter 1

Online Advertising

Today’s world can perhaps be characterized by one thing above all others: that we as consumers are always online. As marketers, we are constantly presented with opportunities to get our message in front of the right kind of person at just the right time, and never before have we had this kind of ability to reach, target, and measure the reaction of audiences around the globe. Display advertising gives us the ability to widen our nets as advertisers and get our message out to more and more potential customers.

Chapter Contents:

  • An Overview of Search Engine Marketing
  • Search Advertising vs. Display Advertising
  • Problem Solving and Distraction

An Overview of Search Engine Marketing

Let’s go ahead and admit it: At this ...

Get Display Advertising: An Hour a Day now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.