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Display Advertising: An Hour a Day by Corey Koberg, David Booth

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Chapter 6

Month 3: Building Your First Display Campaign

With planning complete and a strategy solidly in place, it’s time to build out your first display campaign. This month, we focus on the ins and outs of creating a display campaign in the AdWords interface. We look at settings and features, bidding styles and budget options, and putting in place contextual, placement, and audience targeting parameters.

Chapter Contents:

  • Week 9: Choose Your Display Campaign Settings
  • Week 10: Choose Your Bidding Style and Budget
  • Week 11: Configure Advanced Campaign Settings
  • Week 12: Create Your First Ad Group

Week 9: Choose Your Display Campaign Settings

The first step in creating a campaign is to get the structure and settings right. You’ll end up with lots ...

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