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Display Advertising: An Hour a Day by Corey Koberg, David Booth

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Chapter 8

Month 5: Video Ads

Television ads have long captivated audiences, but it’s not so much the medium of television as it is the sight, sound, and motion of video. Video has moved beyond TV and is now being viewed online millions of times per day in innovative ways. In this chapter we discuss a few of the ways you can maximize the effectiveness of video for your business.

Chapter Contents:

  • Week 17: Understand AdWords Video Ads
  • Week 18: Create Video Ads
  • Week 19: Advertise on YouTube
  • Week 20: Advertise on Television with AdWords

Week 17: Understand AdWords Video Ads

While there are lots of avenues for video advertising on the Web, many of the larger sites require large ad buys or lack self-serve web interfaces for advertisers to place ads ...

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