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Display Advertising: An Hour a Day by Corey Koberg, David Booth

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Chapter 11

Month 8: Advanced Topics

With a solid display advertising strategy and campaigns built out to fulfill your strategic goals, you’ve prepared and launched. By putting in place a robust measurement and optimization plan, you’re improving performance day in and day out. And there’s still more you can do! This month, we focus on some of the advanced and less used strategies that can bring your display advertising to yet another level.

Chapter Contents:

  • Week 29: Retarget and Remarket
  • Week 30: Learn Tools for Testing Landing Pages
  • Week 31: Go Beyond Clickstream Analytics
  • Week 32: Target Topics

Week 29: Retarget and Remarket

Right now is an exciting time for display advertisers, and it’s primarily because focus is shifting from targeting ...

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