December 2010
Intermediate to advanced
208 pages
3h 50m
English
Content preview from Disrupt: Think the Unthinkable to Spark Transformation in Your Business
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Chapter 3: Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors
Albert Einstein
“Imagination is more important than knowledge.”
—Albert Einstein1
The Walt Disney Entertainment Company, one of the world’s foremost storytellers, came to frog design a few years ago with a challenge. The company wanted to bring serious consumer electronics to their target demographic: kids. This was a disruptive hypothesis, because at the time, there weren’t any consumer electronics for kids. Conventional industry wisdom always dredged up “My First Sony,” which was an unsuccessful attempt by Sony to break into this market ten years earlier with a ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.