O'Reilly logo

Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Luke Williams

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4. Shaping a Disruptive Solution: Novelty for Novelty’s Sake Is a Resource Killer

“Your company’s chance of creating new wealth is directly proportional to the number of ideas it fosters and the number of experiments it starts. So ask yourself, ‘How diverse is your company’s portfolio of unconventional strategy options?’”

—Gary Hamel1

One of frog design’s clients, a major beauty-products manufacturer, came to us looking for a way to extend one of its most successful products, a microderm abrasion skin rejuvenation kit, which was aimed at older women. The company’s idea was to combine microderm abrasion technology with its skin-cleanser line and create a new handheld product aimed at a younger crowd. They came to frog design to help them ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required