My aim in writing this book is essentially to convince you that the attitude, “If it ain’t broke, don’t fix it” is the enemy of disruptive thinking. It’s more effective to start by identifying something in your business that’s not necessarily a problem, in a place where others wouldn’t expect to look. In other words, think about what usually gets ignored, pay attention to what’s not obvious, and start with things that ain’t broke. Then go about methodically breaking them down by following the steps I laid out.
This guide is intended as a fast, practical reference point for those steps. It outlines 3 questions for each stage of the Disrupt process, and the actions required for the answers.