16. Opportunities in Branding—Benefits of Cross-Functional Collaboration in Driving Identity

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Maryann Finiw has more than 20 years of experience managing innovation, research, and strategy programs. She is currently Senior Manager of Research and Marketing Strategy at SapientNitro and is also an Adjunct Professor at Philadelphia University, Emerson College, and Massachusetts College of Art and Design. In her previous position as a Principal at Continuum, she led innovation strategy projects for major corporate clients, including Ford Motor Company, Procter & Gamble, Coca-Cola, Andersen Windows, Master Lock, L.L.Bean, and American Express. With ...

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