Section 5: Disruptive Innovation in Action—Stories from the Field

In this section you will learn from a diverse array of practitioners about their experiences in launching disruptive innovation efforts. Our authors share stories here, from the importance of interdisciplinary engagement in building brand to the challenges of disrupting yourself through launching new, often cannibalizing, business models from within established enterprises to how deep customer empathy in cross-disciplinary teams can lead to unique customer relationships.

For additional perspective we spoke with Ryan Armbruster, Vice President of Innovation Competency for UnitedHealth Group. Ryan has led disruptive innovation efforts with a focus on service design in various healthcare ...

Get Disrupt Together: How Teams Consistently Innovate now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.