Disrupt Yourself, With a New Introduction

2

Play to Your Distinctive Strengths

Each bird must sing with its own throat.

—Henrik Ibsen

Disruptors not only look for unmet needs, they match those needs with their distinctive strengths. A distinctive strength is something that you do well that others within your sphere don’t. Pairing this strength with a need to be met or problem to be solved gives you the momentum necessary to move into hypergrowth, the sweet spot of the S-curve. In this chapter, we’ll review what a distinctive strength is, talk about how to identify yours, match them with unmet needs, and then explore how this pairing allows you to accelerate up the curve.

In nature, it is abundantly clear that playing to distinctive strengths is what provides sustenance and allows an ...