Your Platform Is Already BurningMyth 1: Culture Starts at the TopValue Engineering and Self-EnhancementIt’s What Good Leaders DoProblem 1: Leaders Overestimate Their Own InfluenceProblem 2: Complex Change Does Not Happen through Individual InfluenceProblem 3: For a Leader’s Beliefs to Take Hold in the Organization, They Have to Be There to Begin WithProblem 4: Culture Is Not the Sum of Personalities (The Leaders’ or Anyone Else)Problem 5: Language Alone Does Not Change CultureLeadership and Culture: There Is a ConnectionMyth 2: Culture Is a Physical ThingProblem: Culture Doesn’t Exist – or Does It?Culture Doesn’t Make Us Do AnythingMyth 3: One Company, One CultureProblem 1: Cultural Boundaries OverlapProblem 2: Region, Nation, and LanguageProblem 3: Network Size Limits CultureMyth 4: Culture Is What We Say We Care AboutProblem 1: Norms Aren’t the Whole StoryThe Problem with Culture as ValuesProblem 1: “Values” Means Different Things to Different PeopleProblem 2: Values Are Expectations, Not BehaviorsProblem 3: Values Need to Be Already Socialized to Be AdoptedProblem 4: Some Values Are Compensations for Deeper Cultural ForcesProblem 5: Values Cannot Be Instilled by Telling People What to ValueLived CultureMyth 5: Culture Is Employee Well-BeingProblem 1: Attitudes and Opinions Are Not CultureProblem 2: How We Behave Does Not Reflect How We Feel (or Think)Problem 3: Measuring Items Out of RangeThe Gap between Myth and ScienceNotes