CHAPTER 2
BEING TRUE TO YOURSELF
The heart and soul of disrupting digital business comes from a passion for transformation. This is more than just a drive for incremental improvement or even a special ops team of ninjas or tiger teams. Organizations must build a culture with a transformational mind-set. Transformation-minded organizations do more than just challenge the status quo: they try to understand the root cause of the problem. They want to understand the possibilities. They want to push the limits. They want to see how they can take things to the very top. With this mind-set, leaders can borrow new business models from other industries, adjacencies that they wouldn’t have seen before. They might also create ...
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