CHAPTER 5
A GLIMPSE INTO THE FUTURE
BUILDING AN INTENTION-DRIVEN MIND-SET
Digital businesses start with an intention-driven mind-set. We’re talking about systems that can predict the next best action. These systems are more than smart. They learn on their own. They sense and respond and mimic sentience. They mine a wide variety of data sources. They take bits of data or streams of signals and align them to business processes like a marketing campaign or financial close or an order or even a workflow for HR. They’re almost human. They know how to connect, and that’s what makes them interesting.
These smart systems surface patterns, and those patterns then lead to insight. So the systems are basically taking all this data, translating the information, ...
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