CHAPTER 1

Disruptive Innovation

The Greatest Theory of Business Growth and Value Creation, Ever

Most controversies would soon be ended, if those engaged in them would first accurately define their terms, and then adhere to their definitions.

—Tryon Edwards

Disruptive Innovation is the single-most talked about business concept today, especially in the technology business. It permeates boardrooms, both as a strategy for innovators to follow and as a threat to existing businesses. Technology startups around the world, with Silicon Valley as ground zero, virtually all fancy themselves as disruptors.

Why the buzz about disruption? Quite simply, it’s about growth and creation of shareholder and economic value. Extraordinary growth and value creation. ...

Get Disruption by Design: How to Create Products that Disrupt and then Dominate Markets now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.