CHAPTER 11
Staying on Top
You go to any MBA program, and you will be taught the theory of the firm, that the purpose of the firm is the maximization of return on invested capital. I always thought this was a kind of lunacy. A well-managed business will have a high return on invested capital. But that’s a consequence. It’s not a way to manage a business.
—Peter Senge
Profit is like oxygen, food, water, and blood for the body. They are not the point of life, but without them, there is no life.
—Jim Collins
Success is a lousy teacher. It seduces smart people into thinking they can’t lose.
—Bill Gates
It’s now three or four years later, maybe longer. You had a great vision, addressed a critical market scarcity with a brilliantly disruptive business ...
Get Disruption by Design: How to Create Products that Disrupt and then Dominate Markets now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
