CHAPTER 1

The Origins of Disruptive Innovation Customers’ Expectations (DICE) Theory

This book intends to demonstrate some aspects of disruptive innovation that have been overlooked in the past, possibly explained by the popularity of the original theory that ultimately left many questions unanswered and possibly explained by the timing of the original theory. It highlights some new observations about disruptive innovation, suggests ways that these new observations can be applied, and highlights new insights for businesses looking to undergo digital transformation. The DICE Theory targets new growth areas with precise navigation to future disruptions. Finally, it is a warning to innovation practitioners that there are massive disruptive innovations ...

Get Disruptive Innovation and Digital Transformation now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.