CHAPTER 5

First-Mover Advantage

Up to this point in the book, based on what has been covered, you might have a renewed confidence in your business and its abilities to grow through disruptive innovation and digital transformation in the 21st-century. A quick recap of the last four chapters:

Understanding the contributions made to the original theory of disruptive innovation that evolved into Disruptive Innovation Customers’ Expectations Theory—translating disruptive innovation into a repeating pattern of major categories of customers’ expectations that when redefined by new value creation can change consumers purchasing behaviors;

Digital was previously missed. It is a determinant in 4-of-6 disrupters in the Pattern of Disruptions, highlighting ...

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