August 2016
Beginner to intermediate
256 pages
5h 53m
English
Content preview from Disruptive MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 2
THE DISRUPTIVE CONTINUUM
Perpetual Change
AFTER WEAF’S DISRUPTIVE experiment to make radio profitable, that business model took over media until Yahoo! emerged in 1994, making it evident that a handful of media sources would no longer be feeding people information. Instead, people could search for things based on intent and find an abundance of possibilities, solutions, and answers.
FROM SPACE AND TIME TO USER INTENT TO INTERACTION AND IMMERSION
While the behavior of search engines is indeed different from what mass media have to offer, the advertising models on Yahoo! were still based on the same old premise of space and time, with advertisers bidding for space in special ads appearing above the “organic” results of keyword searches. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.