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Disruptive Marketing
book

Disruptive Marketing

by Geoffrey Colon
August 2016
Beginner to intermediate
256 pages
5h 53m
English
AMACOM
Content preview from Disruptive Marketing

ENDNOTES

PREFACE

“When my late father, Frank, moved to Bethlehem from Pittsburgh in 1964 . . .”

John M. Lee, “1964: Year of Change for Bethlehem Steel,” New York Times, April 12, 1964, accessed August 1, 2015, www.nytimes.com/1964/04/12/1964-year-of-change-for-bethlehem-steel.html?_r=0

“That Music Week article heralded the beginning of the end. . . .”

Jack McCarthy, “Studios Sue MP3 Startup Napster,” CNN.com, December 9, 1999, accessed July 26, 2015, www.cnn.com/1999/TECH/computing/12/09/napster.suit.idg/

“It was too late. Like most ‘sue innovation,’ or what I’ve dubbed Californication, movements . . .”

Geoffrey Colon, “Disrupt with Californication,” LinkedIn.com, April 18, 2014, accessed February 27, 2016, www.linkedin.com/pulse/20140418141623-5173732-disrupt-with-californication ...

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Publisher Resources

ISBN: 9780814437407