In this chapter, we delve into the process of building, training, and evaluating a k-means clustering algorithm for effective data segmentation. Clustering is a commonly used technique in segmentation analysis to group similar observations together based on their characteristics or their proximity in the feature space. The result is a set of clusters, with each observation assigned to a specific cluster. By organizing data into clusters, we can gain a deeper understanding ...
15. k-Means Clustering with Pandas, Scikit-Learn, and PySpark
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