Distribution
A Short Guide to Getting Your New Product or Invention to Customers
Phil Baker
Build it, and they will come. That rarely happens. Not only do you need a marketing program, but also a plan to get your product into the marketplace and in the hands of your customers.
What Are Your Choices?
1. Sell your product through retail distribution into real brick-and-mortar stores (B&M) where your potential customers shop. This requires working with distributors that provide the products to the stores.
2. Supply your product to a marketing company that has established marketing and distribution channels.
3. Sell over the Internet, using both your own site and those of others. This is becoming an increasingly popular choice, particularly for introducing ...
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