CHAPTER 12
STEP FOUR: FOCUS ON FORM, NOT FORCE
We’ve focused so much on stories, but with branding and social media now, there is a huge uptick in the number of photos that people are sharing on their digital channels. Leonard told me a story the other day about selfies. I have nothing against them, because I take stage selfies when I’m speaking at an event, and at other times with other people, because it’s fun and easy to do and captures the moment. I’ve heard of people taking a ridiculous amount of photos to capture the perfect moment, but I feel like it is hyperbole. There’s no way that someone could sit around and take 200 selfies to get ...
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