CHAPTER 13
STEP FIVE: MAKE EYE CONTACT WITH THE CAMERA
If your goal is to create a real connection with people, they need to see, hear, and understand you. Video is an incredible tool to accomplish this more personal connection. If a picture is worth a thousand words, then a video is worth a million views. When it comes to engagement, video and livestreaming are crucial. People are watching more video than ever, and that is only going to increase with time. Sharing who you are through writing and pictures isn’t enough anymore.
Whether you are ...
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