CHAPTER 14
STEP SIX: BE CONSISTENT WITH CONTENT
Leonard taught me something simple and powerful when I first started building my brand. “The market is perpetually changing, just like my mom’s hair,” he said. And it is true. Every time I see his mom, she has a new hairdo. And as you start to grow your brand, you must understand that there are always new participants, new competitors who are seeking to claim your space. But if you keep too much focus on what your competitors are doing, you will never be in the lead.
In this chapter, you will learn ...
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