CHAPTER 15
STEP SEVEN: KEEP IT SOCIAL
Brands thrive when they really connect with their customers. After years of being fed cliché messages, consumers want brands that feel authentic, relatable, and driven by a mission. Yet so many brands and experts still play by the old rules and try to exude perfection and surface messaging.
When I wanted to become a renowned speaker, I was taught to try to be the biggest, most amazing person in the room. The person that everyone looks up to and wants to devour knowledge and insights from. The one who doesn’t just have everyone’s attention, but has their respect. For the longest time, I felt I needed to keep ...
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