CHAPTER 17

YOUR SUCCESS IS HALF THE STORY

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By exposing our failings and fears, we create points of connection between our intentional brands and others. What’s more, we control the message of our brand and are able to demonstrate our unique contributions and areas of expertise. Exposing ourselves helps us reclaim our identity and be our whole selves, our true selves. In this final chapter, we’ll challenge you to join us on this journey of exposure, but not only to build a healthier more robust brand. We’ll challenge you to expose yourself, growing a healthy and authentic personal brand that is an extension of your own health and authenticity. ...

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