CHAPTER 7
PUT YOURSELF OUT THERE
The highlight reel. It seems like a good approach to take when greeting your coworkers or when sharing to the public on a digital property, but not only is it the worst approach; it will limit your ability to create a brand that matters and that builds authentic connections. Look on countless Instagram accounts and you will see feeds featuring only the best moments, or worse, staged moments. The most important thing to understand is that people who are portraying perfect lives filled with superficial successes aren’t taken seriously, except by the wannabes who want to also live a lavish life. Everybody else will ...
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