Diversity, Equity & Inclusion For Dummies

Chapter 13

Embedding DEI in Other Key Areas of the Organization

IN THIS CHAPTER

Marketing inclusively and without common faux pas

Communicating about DEI internally

Seeing how DEI relates to ESG and CSR

Looking at supplier diversity programs

Diversity, equity, and inclusion initiatives can’t be an isolated effort or the work of one person, nor can they be an exercise in recruiting more talent to fill representation goals and conducting some training on DEI. Rather, you have to fully integrate DEI into all your organization’s processes and systems. This chapter offers a number of ways you can embed and integrate DEI programs and practices into the broader scope of the organization.

Incorporating DEI Messaging into Marketing and Branding Initiatives

A brand is a product, service, or concept that’s publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. For example, Coca-Cola and Nike are two of the most highly recognizable brands across ...