April 2019
Beginner
256 pages
3h 53m
English
Content preview from Do Business Better
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21Your Business Personality
Successful people make a habit of understanding and working within their business personality.
Business personality, you say? Yes. It's like your “personality” personality except it presents itself in how you work. Similar to your personal personality, changing your business personality is difficult. It's who you are.
You need to understand your business personality so you can capitalize on it. In some cases, work around it, if necessary.
The Five P's
In Marketing 101 they teach the Four P's of the marketing mix: Product, Price, Place, and Promotion.
Playing off of that, I developed what I call the Five P's of Business Personality: Product, Process, People, Promotion, and Profitability.
You probably identify with aspects of all of these traits. Good. You should. Because each of them is important to running your own endeavor. Eventually you'll discover—and maybe you already have—you're strong at a couple of the P's and struggle with the others.
That's okay. Knowing your business personality is half the battle. Exploiting it for success is the other half. Let's cover the five elements of business personality.
Product
A lot of people think a really good product is all that matters. They're wrong. The DeLorean was a good car. It was stainless steel in the era of rust bucket automobiles. Remember Ziebart rust protection?
The DeLorean was peppy, efficient, and cool to look at. The car had a role in one of the best films of the 1980s, Back to the Future ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.