Chapter 3. Pop Landscape


“A Journey of a thousand miles begins with one small step.”

Pop Landscape

Assorted ebony carvings displayed in market gift shop, Serengeti

Pop Landscape

The patron saint of seasonal overconsumption has replaced the spiritual focus of Christmas with a festival of marketing, materialism, the accompanying waste... and stress of compliance

THE MOST UNDERSTOOD WORD, no matter where you go in the world, is OK. The second most understood word is Coke.[49] And 1.2 billion times a day, someone reaches for one.[50]


As intended by The Coca-Cola Company’s ...

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