Chapter 6. Wine, Women, and Water

Wine, Women, and Water

Global fantasy meets local reality on Hong Kong’s Nathan Street, 2006


“You can tell the ideals of a nation by its advertisements.”

 --NORMAN DOUGLAS (1868–1952)

THE MOST FAMILIAR APPROACH taken by designers who want to help sell more stuff is the misleading and manipulative coupling of sexy bodies with products.

Consider the ad below that ran full page in Life magazine more than 50 years ago.

This “playful” design shows what was considered acceptable in 1952 in the United States. Today, it seems unbelievable that one of the largest American coffee brands would run this ad, and that America’s highest-circulating magazine ...

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