Do Good

ACKNOWLEDGMENTS

Until I began this project, I believed the underlying principles for my model of Brand Citizenship^® emerged solely in the CultureQ^® trend study my company, Onesixtyfourth, conducted in 2011. As I began developing the proposal with my agent, Jane von Mehren, of Aevitas Creative, I recognized that the concepts that underpin the model are the product of so much more. The five steps of Brand Citizenship represent the values my parents and education instilled in me; what I’ve learned about business, marketing, and brands over the years; the lessons I’ve gained through being a volunteer and advocating for fair and equal treatment of women and people in need; my vision for business as an institution that contributes to society; and the ...