CHAPTER 5

ENRICHMENT

Enhance Daily Life

Make every day faster, easier,better, and more inspiring.

In an era of continuous technological innovation, being new and improved is not enough to capture market share. People take more notice of—and are less price sensitive to—brands that understand the things that are important to them individually, help them to simplify their routines, make mundane tasks less dull, and thereby make day-to-day living more manageable. Brands at Step 2 of Brand Citizenship understand that we’re all stressed and therefore relish support and encouragement from others.

Advancing technology is overwhelming us with accessibility and information, even as it simultaneously simplifies how we do things. As machinery and equipment ...

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