CHAPTER 8
CONTRIBUTION
Make Me Bigger Than I Am
Galvanize employees and consumers to experiencegiving or change of habits firsthand.
In the postmillennial era, many of us are passionate about seeing positive change in the world—however we define it—yet struggle with the challenges of changing our behavior to effect this change. This even applies to Millennials. While the media has often painted Millennials as more altruistic than Baby Boomers and Gen Xers, my company’s CultureQ research has not confirmed this. For example, when asked what type of job would be most appealing to someone entering the workforce, Millennials chose a corporate career over working in a nonprofit or NGO by 100 to 200 percent between 2011 and 2014. Many commentators point ...
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