Book description
As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.” Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: • Avoid blah, blah, blah marketing
• Use magnetic marketing strategies that pull—not push—qualified decision-makers into your world
• Get noticed
• Position yourself as an expert
• Become the obvious choice in your market
• Do social media right
• Zero in on your customers’ pain/gain factors
• Learn to speak their language
• Get a steady stream of referrals
• Identify and focus on high-payoff activities
• Cultivate and leverage enthusiastic advocates
• And more
Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.
Table of contents
- Cover
- Title Page
- Copyright
- Contents
- Prologue: Doing Your Best is not Enough
- Part One: Marketing Rocks
- Part Two: It’s About Them, Really
-
Part Three: Learn to Speak Prospect
- 12. Build Your Marketing Language Bank
- 13. Seven Questions to Identify Your Best Buyers
- 14. Don’t Fall into the Same-O Lame-O Trap
- 15. Zero In on Your Pain/Gain Factors
- 16. How to Build Your Prospect Phrase Book
- 17. The Only Three Problems You Can Solve
- 18. You Solve People Problems
- 19. You Solve Process Problems
- 20. You Solve Profit Problems
- 21. Control Is Priceless
- 22. Your Buyers Are Lazy, Busy, and Befuddled
- 23. Clarity Indicates Expertise
- Part Four: Expert Positioning
- Part Five: Dominate Social Media
- Part Six: The “S” Word
- Part Seven: Get Better Leads
-
Part Eight: Get Better Prospects
- 45. Five Reasons You’re Getting Referred to Losers—And How to Fix It
- 46. Build Your Referral Blurb
- 47. Don’t Be a Referral Jackass
- 48. Work Your Network
- 49. Why Your Inbound Leads Are a 911 Call
- 50. Seven Stupid Ways to Blow Up Your Sales Process
- 51. Five Signs That Your Prospect Is Giving You Too Much BS
- 52. Your Nine-Point Client GPS
- 53. How Good of a Client Will You Be?
- Part Nine: Eliminate Roadblocks
- Part Ten: Your Business DNA
- Part Eleven: Personal Success Strategies
- Part Twelve: Taking Action
-
Part Thirteen: Your 21-day Marketing Launch Plan
- DAY 1. Who Are YOU?
- DAY 2. Who Are THEY?
- DAY 3. Develop Your Platform-Building Plan—Part I
- DAY 4. Develop Your Platform-Building Plan—Part II
- DAY 5. Personal Branding, Domain, and Web Setup
- DAY 6. Research and (Re-)set Your Prices
- DAY 7. Article Day
- DAY 8. Rest Day
- DAY 9. Website Setup or Review/Revision
- DAY 10. Building Inbound Links
- DAY 11. Assembling Your Basic Presentation
- DAY 12. Build a Simple Speaker One-Sheet
- DAY 13. Find Speaking Leads and Places to Deliver Your Client-Magnet Presentation
- DAY 14. Ask for AIR (Advice, Insights, Recommendations)
- DAY 15. Article Submission Day
- DAY 16. Rest Day
- DAY 17. Product Development Day
- DAY 18. Create Your E-Mail and List-Building Platform
- DAY 19. Social Media Day
- DAY 20. Map Out Your Organization Chart
- DAY 21. You Made It!
- Your 21-Day Do It! Marketing Playbook
- Acknowledgments
- Index
- About The Author
Product information
- Title: Do It! Marketing
- Author(s):
- Release date: June 2013
- Publisher(s): AMACOM
- ISBN: 9780814432877
You might also like
audiobook
Karmic Marketing
What Is The Easiest, Fastest, and Most Surprising Way To Become a Wealth Magnet? How can …
book
Conversation Marketing
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, …
book
Sell with a Story
Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling …
book
Kick-Ass Business & Marketing Secrets: How to Blitz Your Competition
A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and …