The first acknowledgement has to go to YOU—for buying this book, for reading it, and for applying its strategies, tactics, and tools to grow your business.

After you, it gets harder to count all the individuals, friends, clients, collaborators, mentors, trusted advisors, and supporters who have made this book—and all the rest of my work—so easy, effortless, and enjoyable. Unlike some authors who don’t even try, here goes.

First I’d like to thank my parents for not having a stroke when I announced I was leaving the pre-med program at Franklin & Marshall College to pursue a career in the theater. Thank you to Dr. Gordon Wickstrom, who modeled the highest gift of catalyzing the best in others while making them feel personally important ...

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