12 BUILD YOUR MARKETING LANGUAGE BANK
Really effective marketing language centers around speaking “prospect.” That means using the right words that convey to prospects that you have the answers to their problems.
Question: Why is marketing language important?
Answer: Think about all the different situations and contexts in which you market your products, services, ideas, and value through language. Use the following space to jot down three examples you use regularly in your own business.
Written marketing language:
Spoken marketing language:
Now ask yourself:
Might you be losing opportunities by using product-centered marketing language ...
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